A GREAT car that has a reputation for quality, a strong following and a history of reliability is often struck with a hard question, how does it move forward?

Customers love the car, they don’t want it to change, but if it doesn’t move forward then it will fall into the past and eventually be forgotten. So what happens is the manufacturer gives it an upgrade. A bit of bodywork here and a few added tech bits there and you have the same reliable machine, but with an upgrade that brings it into the present.

Concept were struck with the same problem. They have a customer base of clients who return year upon year and a solid reputation for quality service and customer satisfaction. So how do they retain the reputation that Concept Vehicle Leasing has gained over its many years of successful trading, but still compete in an ever moving market? They upgrade.

They tweaked the bodywork and moved things around to give Concept Vehicle Leasing a fresh new look.

They also gave a few of their specialist products an update too, giving each one a strong identity under the Concept Vehicle Leasing banner.

So keep an eye out for their new look. As for the tech upgrade, well that part’s still to come, so keep your eye out in a few months’ time for big changes to the website.

Concept managing director Paul Bulloch said: “I’m delighted that we’re able to launch our brand new look – it’s been a big projectt.

“It was a big decision, and our new look was carefully crafted following independent research with our customer and contact base.  We wanted to ensure our original identity remained intact, but that we were able to fully portray all of the services we now offer as a business.

“Our original branding has served us well since our inception, but we really needed a fresh, new look and I’m confident this will bring Concept Vehicle Leasing into the present, and future-proof us for another decade or more!”