EUROPCAR has boosted its power as a mobility provider with the announcement of its strategic investment in an entirely electric pay-per-use car club.

Its Europcar Lab unit dedicated to innovation, has acquired a majority stake in E-Car Club, the UK’s first entirely electric pay-per-use car club. This acquisition is part of Europcar’s search for new mobility solutions and to strengthen its leadership in the mobility market.

E-Car Club’s vision is to improve local mobility while reducing the cost and environmental impact of each journey made. It currently operates across a number of UK sites including London, Hertfordshire, Northamptonshire, Oxfordshire, Buckinghamshire, Warwickshire and Fife.

The business will be led by its founders, Chris Morris and Andrew Wordsworth within the Europcar Lab and are planning to further expand operations.

Fabrizio Ruggiero, member of the Europcar Group management board and head of mobility said:

“This is an exciting step in the mobility journey we are providing our customers with. Entrepreneurship and innovation are strong values we share with E-Car Club and that we want to preserve and enhance. We look forward to accelerating the development of E-Car Club’s electric vehicle car sharing solutions, based on Europcar’s extensive experience and client base in the UK marketplace. This investment, once again, demonstrates Europcar Lab’s ability to identify specific strategic opportunities to enrich the mobility offers to its customers.”