Musa Tariq joins Ford
- Ford hires Musa Tariq as vice president and chief brand officer
- Born and educated in London, Tariq will serve as Ford’s most senior creative and strategic primary brand leader
- Previously Apple’s global marketing and communication director for retail, launching several initiatives in more than 490 Apple stores
- Before that senior director of social media and community at Nike, as well as the global head of digital marketing and later the first-ever director of social media at Burberry
FORD has signed up leading brand expert Musa Tariq as vice president and chief brand officer as part of its expansion to an automotive and a mobility company.
Tariq, 34, begins work on January 30.
Born in London, with a bachelor’s degree from the London School of Economics and Political Science, Tariq is responsible for further building and differentiating the company’s Ford brand.
He has previously held senior roles at Apple, Nike and Burberry.
He will work with marketing, communications and company leaders across the world to define, build and communicate the Ford primary brand and what it stands for with all stakeholders.
Ford says his work will complement the successful vehicle nameplate brand marketing and communications work already in place.
Mark Fields, Ford president and CEO, said: “Our opportunity is to connect with even more consumers and stakeholders – some who never have done business with Ford before – through compelling and culturally relevant marketing and communications.
“Musa has led transformational work at some of the world’s most admired brands, and he is a leader known for challenging convention. We’re excited for him to bring his expertise, knowledge and passion to Ford.”
Tariq will report jointly to Stephen Odell, Ford executive vice president, Global Marketing, Sales and Service, and to Ray Day, Ford group vice president, Communications.
Tariq started his career in marketing and advertising, serving in leadership roles at JWT and Saatchi & Saatchi Advertising.
