The arrival of the new Honda Type-R will form an essential part of a Honda campaign to make its cars more appealing to younger buyers. The launch of a new NSX supercar, racing in the World Touring Car Championship and returning next year to Formula One with McLaren should also help to put the average age of a Honda buyer on the slide. 

To Honda UK boss Phil Crossman, such moves are essential as he tries to boost the brand’s sales figures, but he’s confident.

“After a few challenging years we have a lot of exciting things coming up over the next year including four new models and of course the re-entry into Formula One – we will start seeing quite a buzz around Honda once again,” Crossman says.

 “The Type R and NSX, as well as Formula One will get us in front of a younger audience and hopefully we can then push on for 90,000 sales a year in five years time,” he adds. Last year Honda sold 55,000 cars in the UK.

So if you are a business owner who likes something with a little pace, or if you’re fortunate enough to have a user-chooser allowance that allows you to jump in something like this, the new Honda Civic Type-R will likely fit the bill.