Vauxhall has announced a new advertising campaign for the Mokka, based around the eccentricities of British family life. Called ‘Mokka. Life Ready’, the campaign is a whistle-stop tour through relatable situations, whether it be your child needing a perfectly timed wee on the side of the road; a father slowly backing out of the driveway upon hearing his teenage daughter and wife arguing; or the perils of the M.A.M.I.L*, a ‘creature’ often seen struggling up deserted country roads on top of his bike.
The campaign sound is the carefree, bluesy track; ‘Be Brave’ by The Strange Boys with Game of Thrones star, Iain Glen, providing the voiceover.
The ad was filmed on location across a wide range of British locations, from the stunning Honister Pass to the suburbs of Manchester, illustrating not only how beautiful and diverse the UK is – but also further demonstrating how the Vauxhall Mokka is ready for any situation.
This new UK campaign will be rolled-out across TV, cinema, online, poster, print, CRM, social and PR. The TV campaign will launch with a 40 second ad aimed at raising awareness of the Vauxhall Mokka, with primetime spots secured across Coronation Street and Emmerdale, as well as movie slots in Casino Royale and Bourne Supremacy. Cinema activity will commence on Friday 21st August 2015, with a 60 second ad playing before titles such as Fantastic Four, Inside Out and Mission Impossible – Rogue Nation.
