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New Vauxhall Mokka advertising campaign announced

Vauxhall Mokka
The ‘Mokka. Life Ready’ campaign is based around events we can all relate to according to Vauxhall

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24 August 2015

Talking about the campaign, Chris Hawken, Director of Brand Marketing, said: “The ‘Mokka. Life Ready’ campaign encapsulates how Vauxhall fits in with family life and not the other way around.

“The Vauxhall Mokka is ready for your life and everything you throw at it.  We were adamant to get something that truly celebrates the unique nuances of British life; as well as Vauxhall’s distinct and innovative solutions to them.

“We’ve produced something different from the average car ad which snakes around a mountain and drives into the sunset with some chiselled character at the wheel.

“Instead, Vauxhall is presenting something much more realistic and relatable, such as rescuing your old dad as he wheezes up a hill on a bike in his mid-life crisis!”

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