Honda has just launched its Insight hybrid. And Toyota is launching its new Prius hybrid later this year. Headlineauto’s news writer, Tony Lewis, reports on why we’re growing to love the green hybrid option. Hybrid cars are increasing in popularity. And there are new models on the way.

Honda has just launched its Insight. And Toyota is launching Prius Mk3 later this summer.

But what’s the fuss about hybrids now?

Well, hybrids are cars that supplement the petrol engine with a battery to boost performance – and clean up emissions.

Honda sold just 340 of its original Insight hybrid cars – a two-seater coupe – launched to a bemused public in 1999.

With the new Insight, on sale this month, Honda plans to sell 7,000-8,000 a year.

Steve Kirk, communications manager at Honda, likens the acceptance of hybrids to the gradual increase in awareness – then acceptance – of diesel-engined cars in the early 1990s.

John Kingston, Honda’s government affairs and environment manager, says the original Insight was a statement of intent. Now with new Insight, which is followed by the CRZ sports car hybrid (2010) and the Jazz hybrid (2011), that intent is translated into action.

Prices for the new Insight start at L15,490 – L3,000 less than the Toyota Prius hybrid. And L2,000 less than Honda’s other current hybrid, the Honda Civic Hybrid.

With Toyota launching a new version of the Prius this summer, acceptance and awareness of hybrids will grow. Especially as both the Honda Insight and Toyota Prius qualify for just 10% company car tax; and 100% write down allowance against corporation tax.

So, what of the Insight? First, it looks like a proper car and it drives in a serene, calm way that could become addictive. Just like watching the green leaves on the dashboard: these tell you how economically you are driving. It is bound to become a hybrid owners talking point.

Are those leaves a gimmick? The jury is out. But Honda’s argument is that since 78% of a car’s CO2 output comes from driving – so drivers need to be targeted.

So, hit the ECO button and earn lots of pats on the back for using the lightest of throttles while you watch the leaves multiply.

Further information

For more on hybrids, go to our Advice Centre for the story What are hybrids?