HI-TECH developments in the auto industry has seen the RAC appoint a new managing director focused on growing its telematics business.
Walker brings with him a wealth of experience in growing and developing fast-paced, complex, technology businesses
Nick Walker will be joining the RAC Telematics team, based at RAC’s Bradley Stoke site, from Masternaut where he was managing director of their German-based business. He was responsible for growing their customer base and launching a number of profitable new products and strategies.
In a career that includes 28 years working in mainland Europe and the USA, Walker brings with him a wealth of experience in growing and developing fast-paced, complex, technology businesses including telematics, telecoms and dot.com.
Speaking about his new role, Walker said: “There is a fantastic opportunity to drive the telematics proposition at the RAC, because there are so many synergies where telematics makes complete sense.
“It’s important not to see telematics just as a stand-alone product but as a technology that sits behind a whole range of services we offer, and that makes it a much more powerful offering. I genuinely think we have the opportunity here at the RAC to be game changing in the area of telematics.
“The RAC is all about serving the motorist and telematics is all about the vehicle, so you can merge those two things together to produce something which is really valuable.”
