“Cooper D is our big performer, but if we cast our mind back to the previous model – the R56, then it was dominated by the One D.  This is because of the enhanced residual values that we have on Cooper D models with the Pepper and Chili packs, then what we’re seeing is stronger specification and the Cooper D dominating, which is great for the SME business buyer.

“Chili pack in the corporate markets is still probably 10-15%, but Pepper pack is about 60-70% and actually everything we go to market with, we try to enhance and make sure we get the best residual value for.

“There’s no Business Edition yet for the F56 and F55 MINI hatches, but it’s something we’re looking into. I think at the moment because we have the success of the standard line-up, with Cooper D and with the enhancement and residual value of the Pepper pack – especially for the corporate market, then it’s something we’ll look at.  In fact we’ve looked at it already, but at the moment that’s not an imminent change we would make.

“Right now we’ve taken five orders for the performance flagship, the new F56 JCW, from corporate customers. So that’s great. I think the beauty of the MINI range is it can appeal whether at JCW or MINI One; we have the ability to touch all areas of the market, whether you’re a Corporate user chooser driver, or whether you’re a retail customer as well. That’s something we want to make sure of. Whenever we go to market, we don’t want to segmentalise MINI and JCW is no exception to the rule there.

“Going back to five-door, what we’re seeing is an amazing variance in new customers coming to us, part-exchanging out of every car you can think of. We’re running at about 60 to 70% conquest, which has been a big change for us, but what is no surprise is the variety. Whether they’re coming out of Ford Focus let’s say, or a Jeep, the appeal of the five-door, is what’s bringing these new customers.”