Separate showrooms to be introduced

Another and perhaps more significant way of further separating the brands is with bespoke dealerships. Currently all DS models purchased in the UK are bought through Citroen dealerships but that is soon to change with a raft of swanky and boutique-like dealerships exclusively for DS models.

At this time the number of exclusive DS dealerships in Europe stands at 20 with the flagship store, DS World, located in central Paris. The French brand has plans to expand that number to 50 by the end of this year, with the target of becoming establish in the world’s 160 major cities the ultimate goal.