Local business specialist
“More importantly than that, we have the specialists in our Honda dealerships. Everything else is an irrelevance if a local business customer walks into a Honda dealer and is not welcomed and understood,” continues Lee.
There are 35 local business centres out of Honda’s 166 dealer sites, mostly located in the main conurbations.
You can find out your nearest local business centre on Honda’s website. Enter your postcode and tick the box marked ‘Corporate Specialist’.
“Other dealers can help but they may find they don’t have the tax expertise or access to the corporate demonstrators. And it’s important to have the specialist knowledge.
“We often find some of our customers, having talked it through with our local business specialist, decide to move from buying a car through the business to buying it privately – depending on the deal or their tax position,” continues Lee.
“We have no reason to segment our customers. All that matters is that we have a customer who wants to buy a Honda product – it’s up to our local business specialist to find the most efficient method for that customer.”
Click here for our Honda CR-V 1.6 i-DTEC car review – an SUV without all that tax
Click here for more on how Honda gets back into the company car market
