Hyundai will follow that up with a the 2014 Geneva Motor Show unveil of Intrado, a concept car that features a super-lightweight structure and a next-generation hydrogen fuel cell drivetrain that is both smaller and lighter than the current system in the Hyundai ix35 Fuel Cell.

And then more contacting SMEs by Martin and his team to spread the word about their products – the Hyundai i30 hatch and Hyundai i40 estate in particular – although I’m a big fan of the Santa Fe and ix35 SUVs, which I think have a lot of appeal to directors of SME firms wanting something appealing but different.

And backed up by the reassurance of Hyundai’s five year unlimited mileage warranty.

“Our brands sits with SMEs,” continues Martin. “It’s where we want to be.”

Want more on Martin Wilson and Hyundai SME small fleet sales?

Read Martin Wilson’s plans for the SME company car market.