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Ogilvie Fleet appoints new area manager

THE leasing company Ogilvie Fleet has a new Midlands area manager, Richard Frazer, and the first appointments under its graduate training scheme.
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New Ogilvie Fleet area manager: Richard Frazer

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15 February 2012

Richard Frazer has been appointed to Midlands area manager for Ogilvie Fleet leasing company
New Ogilvie Fleet area manager: Richard Frazer

Richard Frazer appointed to Midlands area manager role for expanding leasing company

THE contract hire and leading company, Ogilvie Fleet, has appointed a new area manager for the Midlands.

Richard Frazer, with 10 years of fleet industry experience, will be based in Ogilvie Fleet’s Coleshill office.

Richard has previous experience at HSBC Vehicle Finance leasing company and more recently for two years in Renault’s fleet and commercial vehicle department.

Richard replaces Sandra Weston, who retires at the end of February. Sandra, who has worked in the fleet industry for 30 years, has been at Ogilvie Fleet for the last four of those years.

Richard, though, will be the last Ogilvie Fleet hires in the traditional recruit method. Ogilvie says future area managers must learn their trade following their recruitment through the company’s new graduate initiative.

First to join the company was Craig Gillespie in Ogilvie Fleet’s Stirling office, while Philip Regan has this month joined the company’s Sheffield head office based team and Oliver Rudd and Ben Taylor are based in the organisation’s Coleshill office.

During their first 12 months at Ogilvie Fleet, which operates a fleet of more than 10,500 vehicles, the new graduate recruits will begin to learn about the vehicle leasing industry through a combination of:

  • In-house training and development of fleet industry knowledge
  • Attending dedicated sales training courses run by the agency
  • Attending specialist contract hire/fleet management courses run by the British Vehicle Rental and Leasing Association (BVRLA).

Ogilvie Fleet teamed up with leading graduate sales assessment, sales recruitment and sales training organisation Pareto Law to launch the programme. If the initiative with the initial four recruits proves to be a success then Ogilvie Fleet says it will continue to build its area manager base through graduate recruitment in the future.

Ogilvie Fleet sales and marketing director Nick Hardy said: “We are delighted that a person with Richard’s experience and enthusiasm has joined the company. However, it is difficult to recruit high quality area managers with the drive, desire and determination to succeed.

“It is for that reason that we decided to ‘grow our own’ area managers as experience suggests that this is the best way of having new, client-facing staff present the image we want.”

Nick said that the business as now targeting growth to a fleet size of 12,000 vehicles over the next two to four years.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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