AUDI is promising an all-new look for its cars, by revealing a new concept car at the Los Angeles Auto Show (18-20 November, 2014).

The Audi concept car has been designed by new Audi head of design Marc Lichte.

Lichte says the the concept car will preview the new look for Audi cars of the future – highly emotional while communicating the technical competence and uncompromising product quality of the Audi brand, such as lightweight construction and quattro four-wheel drive.

Marc Lichte promises: “The concept car at the Los Angeles Auto Show marks a new beginning in Audi Design – both exterior and interior.”

Have a look at the video and check it out for yourself Marc Lichte and his new vision for Audi design.