“Actually, it’s too soon for us to really have answers yet,” acknowledges Bristow. “But we are working very hard at it.” The work certainly includes a long, hard look at marketing strategies and processes, and BMW has been calling in outside consultancies to help in the analysis of simplification alternatives. “But it’s very much a work in progress.
To help out business users in the interim, Bristow points to its “Launchpad” corporate sales web portal, a log-in site for UK business users grouping all BMW and Mini product background and data such as BIK, VED and CO2 ratings with video and PDF downloads and corporate sales-related news and updates from the company. Companies can sign up their own individual drivers to the facility.
We are very aware of, and now working very hard to deal with, this issue of complexity.”
After almost two decades spent in a spread of market-related roles with BMW in the UK, Bristow is relishing reacquainting himself more closely with the specifically fleet and other business user element of BMW’s burgeoning UK sales. He has returned at a time when the company is investing heavily in corporate sales resources, not least its national business customer contact centre.
