BMW drives to make choosing their cars easier

BMW spearheading a drive to make choosing their models easier

BMW admits that the sheer choice of its range is confusing for SME and other business buyers. Matt Bristow, BMW's new Operation Manager plans to change this

M By Matt Morton

2 June 2014 3 min read

“It means we are getting to provide much better admin support to our customer base, including automating terms for business customers. That is making it easier for leasing companies to upload those terms in an efficient manner. At least, we’re also lowering requirement for numbers of qualifying cars, which means we can bring more people into the brand.”