EXECUTIVE user-choosers are being courted with the launch of Hyundai’s most premium car yet, the All-New Genesis.

The new limited edition flagship model will be sold only at selected Hyundai dealerships nationwide and, priced at £47,995 OTR, will be available in the UK from 2nd April 2015.

All-New Genesis showcases Hyundai’s capabilities in the areas of innovative technology, luxurious comfort, craftsmanship and premium style.

A potent 3.8-litre V6 GDI engine delivers power to the rear wheels, working in conjunction with an eight-speed automatic transmission to ensure a smooth and serene driving experience.

Comfort is delivered through a combination of plentiful space and seating finished in fine grain leather. All-New Genesis is equipped with a suite of intuitive yet unobtrusive new technologies, including an advanced driver infotainment system that displays detailed vehicle information on an 8” touch screen.

Advanced safety features include Smart Cruise Control, Automatic Emergency Braking and the world’s first CO2 cabin sensor, which monitors the quality of the cabin environment and helps protect the driver from the dangers of drowsiness. Four cameras offer a 360-degree view of the vehicle at all times, providing assistance to the Rear Cross Traffic Alert system, which warns drivers of approaching hazards when reversing from a parking space. Blind Spot Detection monitors traffic around the car while on the road and warns of approaching hazards. A heads-up display projects important information into the driver’s line of sight, while visibility is aided further by Bi-Xenon headlights equipped with automatic high-beam assist function.

Gadgets include a Smart Boot System, which automatically opens the boot if the smart key is detected within close proximity for longer than three seconds to aid hands-free loading.