The DfT’s £1.6-million summer campaign highlights that a drink-driving conviction remains on a driver’s licence for 11 years.

The drink-driving conviction may affect job prospects, says roads safety minister Jim Fitzpatrick.

In addition, an employee convicted of drink-driving will lose their licence for at least 12 months – and that can have a severe impact on a smaller business.

Fitzpatrick said: “Drink-drivers put themselves and others in serious danger, but getting behind the wheel after drinking can have a devastating impact on your life even if you avoid a crash. You’ll get a minimum 12-month driving ban and a large fine – and the record will stay on your licence for 11 years.”

The drink-driving campaign runs from 02 June until 10 August. Ads will appear on radio, TV, cinemas, posters and beer mats.

The ads use statistics to make drivers aware of the enduring effects of a conviction. Among the statistics, they point out that over the next 11 years:

• Your heart will beat 400 million times
• You’ll breathe enough air to fill 20 hot air balloons
• You’ll climb enough stairs to ascend Mt Everest twice
• You’ll sweat enough to fill 1612 fish tanks

As the summer draws ever nearer (apparently), the temptation of an impromptu drink after work rises. Businesses are advised to send a clear message to their drivers: if you do drink alcohol, get a taxi, public transport or a lift home.

Further information

• For more about alcohol and driving, go to The law and drink driving