INFINITI has pitched the entry level price tag for its new Q70 executive cruiser at under £33k as it targets the business company car market.

The new car, which boasts lower CO₂, extra equipment including full LED front and rear lighting and a sharp new look, is unashamedly premium in its approach.

The upgraded line-up starts with a new Q70 2.2d model, powered by a four-cylinder diesel engine developed as part of Infiniti’s strategic cooperation with Daimler.

Mated to a standard seven-speed automatic transmission with available paddleshift (depending on model), the unit in emits just 129g/km of CO₂ while offering 170PS and a generous 400NM of torque.

Replacing the 3.0-litre V6 diesel in the Q70 range, the new Q70 Premium 2.2d is priced from £32,650 and is expected to be Infiniti’s biggest UK seller.

Other versions in the new line-up comprise of ‘Sport’, with an even more expressive look to the front bumper, uprated brakes and 20-inch wheels, among other changes.

Available with selected Premium and Sport models, Tech models come with Infiniti’s Dynamic Safety Shield (intelligent cruise control, lane departure prevention and blind-spot intervention), Bose Premium Surround Sound with 16 speakers and Around-View Monitor with Moving Object Detection and Forest air-conditioning.

As well as the new 2.2 diesel engine, the Q70 for 2015 is available with both 3.7-litre V6 petrol power and, for the flagship, the Direct Response Hybrid powertrain. The latest Q70 Hybrid offers more performance – accelerating from 0-62mph in just 5.3s – and better efficiency, with CO₂ emissions at 145g/km.

Q70 price list