4. Design

“Look at those ‘Thor Hammer’ headlights, they are stunning and in the UK we’ve chosen to make them standard on all new XC90 models – so you’ve got a very distinctive face. That will set us apart from the crowd.

“The new XC90 is slightly lower, slightly wider and slightly longer – the stance is so much better than the outgoing car. We’re bang up to date, but it’s still clearly an XC90 with the rear window line and the rear light clusters.