6. Established model
“The second-generation XC90 is a demonstration of consistency, everyone knows what the first-generation was all about, and it’s a known quantity.
“For a long time people talked about owning an XC90, rather than owning a Volvo, because XC90 became such a strong sub brand. Second-generation models tend to have an uplift in terms of their desirability; we’ve made the good things better and erased the bad things.
“For a small business looking for a safe haven, if you like, then you can’t go wrong. I think it’s perfect for a small business wanting to make a statement, but the new XC90 doesn’t pigeon-hole you in the same way buying an X5 or Q7 does.”
More on the new XC90
Learn more about the new Volvo SUV here.
