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Small business drives Peugeot van growth

Peugeot van sales are increasing on the back of a new drive by Peugeot dealers to reach local businesses.
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30 November 1999

New Peugeot Partner van

New Partner: strong appeal to small business

New incentive scheme for Peugeot lcv dealers

Small businesses are benefiting from a new focus by Peugeot van dealers on local area firms.

Under a new dealer incentive scheme, dealers are targeted on building up local contacts and servicing those local small businesses.

“Our order bank is up 30% on last year,” confirmed Pierre Louis Colin, managing director, Peugeot. “And this is coming from our LCV sales.

“While we have our volume buyers, the big growth is from local business sales, with fleets of 1-2 vehicles, or 5-10 vehicles. The old Partner is really going well, even though we have the new Partner arriving soon.”

Small business van operators will have more choice from the Peugeot range, when both the new Partner and new Bipper vans are launched this June.

The new Peugeot Partner, with its modular interior for greater load carrying flexibility, will cost from £10, 395. The new Peugeot Bipper small city van will cost from £7995.

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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