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National vans get a facelift

National is giving its vans a more eyecatching look with an updated logo and new straplines.
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30 November 1999

National Van Rental is giving its 5000 strong fleet of vans a facelift.

Dynamic and eye-catching new green decals give a more contemporary look.

New straplines include: ‘Local Branches Nationwide’, ‘All Shapes and Sizes’ and ‘One-Way Rentals Available’. These convey the key benefits of renting from National, says the company.

Dawn Clayton, National’s marketing manager, said: “The van fleet provides a fantastic opportunity to get our brand in front of a huge audience – whether that’s road users, pedestrians or football fans.

“We wanted to make an impact and convey the key benefits of renting from National. But without losing the original brand values.”
New-look logo updates National Van Rental fleet

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Ralph Morton

Ralph Morton

Ralph Morton is an award-winning journalist and the founder of Business Car Manager (now renamed Business Motoring). Ralph writes extensively about the car and van leasing industry as well as wider fleet and company car issues. A former editor of What Car?, Ralph is a vastly experienced writer and editor and has been writing about the automotive sector for over 35 years.

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